Launch

Bring Your Idea to Life:
This final phase is your business's launchpad and when you reach here, everything up until then can feel like a rollercoaster. We help you refine your learnings, prepare an investor-ready pitch, and secure the funding needed to grow. This stage turns your vision into a thriving, sustainable business. We've guided, supported, and helped early-stage startups and aspiring entrepreneurs prepare their idea and pitch it to existing incubators and accelerators successfully.

Read our detailed hypothetical case studies to see how the launch process works:

1. Sound Scape: Launching a Revolutionary VR Audio Experience Platform

2. Green Thumb: Successful Launch of an AI-Powered Smart Gardening Assistant

3. Legal Ease: Launching an Innovative On-Demand Legal Services Platform

Read through these case studies to understand the startup launch process through realistic examples and applications.

CASE STUDY 1: SOUND SCAPE - IMMERSIVE AUDIO EXPERIENCE PLATFORM

Founder: Lena Rodriguez, Audio Engineer and VR Enthusiast.

Concept: A virtual reality platform offering immersive 3D audio experiences for relaxation, meditation, and entertainment.

Launch Process:

1. Refining Learnings: We work together with Lena to implement the insights gained from rapid incubation & user feedback from beta testers, to enhance audio quality and VR interface.

2. Pitch Preparation: Together we develop a pitch deck showcasing the technology, market potential, and early user testimonials.

3. Investor Engagement: We connect Lena with potential investors, and help her present the pitch, to tech and entertainment investors, thereby securing $1.5 million in seed funding.

4. Product Launch: Lena wants to avail our help in running a marketing campaign for a soft launch. She launches Sound Scape with a virtual reality showcase event for media and influencers.

5. Scaling Operations: Lena goes on to expand the content library and partners with VR hardware manufacturers for bundled offerings.

Outcome: Sound Scape achieves 50,000 downloads in the first month, with a 4.8-star average rating on app stores.

CASE STUDY 2: GREEN THUMB - AI POWERED SMART GARDENING ASSISTANT

Founders: Marcus Lee and Olivia Chen, IoT Specialists and Urban Gardening Enthusiasts.

Concept: An AI-driven smart device and app that helps urban dwellers grow plants by monitoring soil conditions and providing care instructions.

Launch Process:

1. Refining Learnings: Marcus and Olivia meet with us, to craft their customer discovery strategy, implement it and use beta tester feedback to improve the AI algorithms and device design.

2. Pitch Preparation: We help them create a comprehensive pitch deck highlighting the product's unique features, market size, and growth projections. We practice with Marcus and Olivia, to solidify their story telling and pitch delivery through hands-on sessions.

3. Investor Engagement: We recommend a list of events for Marcus and Olivia to attend. They attend these events and meet the contacts that we introduce them to. They pitch to these contacts, who are Ag Tech investors and secure $750,000 in funding for manufacturing and marketing.

4. Product Launch: Marcus and Olivia launch Green Thumb with a Kickstarter campaign and gain partnerships with urban gardening influencers.

5. Scaling Operations: They establish relationships with retailers and expand the product line based on user demand.

Outcome: Green Thumb's Kickstarter campaign is fully funded within 48 hours, with 10,000 pre-orders secured.

CASE STUDY 3: LEGAL EASE - ON DEMAND LEGAL SERVICES PLATFORM

Founder: Amir Hassan, Attorney and Legal Tech Innovator.

Concept: A mobile app that connects users with licensed attorneys for on-demand legal advice and document review.

Launch Process:

1. Refining Learnings: With one of our coaches guidance, Amir incorporates feedback from legal professionals and beta users to improve the platform's functionality and user experience.

2. Pitch Preparation: Together with Amir, we prepare a pitch deck emphasizing the market need, legal compliance measures, and revenue model. Amir practices delivering his pitch within 3 minutes, in a casual discussion style instead of a presentation format.

3. Investor Engagement: Amir meets with investors in a networking event that we organize, and secures 2 million in Series A funding from legal tech investors.

4. Product Launch: Amir launches Legal Ease with a targeted digital marketing campaign and gains partnerships with bar associations. We continue working with Amir, with our dedicated coach serving as on-going advisor.

5. Scaling Operations: Amir expands the network of attorneys and introduces new service categories based on users’ demand.

Outcome: Legal Ease acquires 15,000 users and facilitates over 5,000 legal consultations in the first three months.